Answered By: Gail Hollander
Last Updated: Jun 03, 2015     Views: 6

A good way to begin your research on advertising is to explore the list of suggested databases that the Library subscribes to. Start on the Library home page and click on the red tab Research/Course Guides. You will see a list of subjects to choose from.  Click on Business and begin your research.  Start by typing in Advertising when using our databases such as Business Source Complete.  You will need to limit this general term because it is so broad. As you read some of the articles, you will get some ideas of how to narrow your search, such a advertising effectiveness. Aside from the list of databases offered under Business, you have access to ebooks (see Book tab).  If you need more help, please visit us and a reference librarian will assist you.  Our hours are posted on our home page.